I get asked frequently what actions and presets I use on my photos and the answer is: I don't use any. I hand edit each and every photo I present to clients.
First, I set up nearly everything custom in camera, including a custom white balance.
Second, to keep consistency with my editing, I edit and sync photos taken in the same area. I do this so that coloring is accurate and consistent through a gallery. No one wants to hang a gallery of photos on the wall from one session and have inconsistent coloring/lighting in each photo.
Last, I fine tune images by hand editing skin and enhancing select elements in a photo for an artistic effect or pop.
Here is a recent before and after!